posted by CT on Fashion

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Fashion is an art and art is nothing if not a display of originality. That’s why I find it hilarious that commercial-minded companies pop up all over the fashion scene with the intent to be hip and trendy but fall completely short by poorly imitating already-established players in the game.

Take this Couture Candy e-mail I just received today. Now, I’m not knocking on Couture Candy because as a contemporary online store they do their job; it’s just that I wish they took the time to create and foster their own identity instead of blatantly ripping off Daily Candy.

Name
Couture Candy. Daily Candy. Enough said.

Font
10pt Georgia. Exact same e-mail and web font as Daily Candy. Coincidence? No, because Couture Candy’s web font is Arial. Some of you may be thinking, well CT, you use 10pt Georgia. But that’s because I’m a blog, I offer editorial, and Georgia is a serif typeface which is commonly used in editorials and other long bodies of copy for readability.

Art
The watercolor art of Daily Candy has been a distinguishing feature since day one. All pages and e-mails are tastefully anchored by the artwork of Sujean Rim. Couture Candy’s mediocre rip-off in that e-mail was just a misplaced disgrace of blatant plagiarism. It’s like that bakery in Pasadena that knocked off Sprinkles’ dots. Shudder.

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